Friday, June 11, 2010


There are many reasons to love Aveda, chief among them being olfactory. I mean, it's no use forming a partnership with a women's cooperative network in Morocco, sourcing ingredients from traditional communities, or becoming the first beauty company to manufacture with 100% certified wind power unless your cleansers, hair-curling goop, and signature herbal tea are the opiates of the nostrils, right? 

Besides seducing my sniffer and softening my skin, though, Aveda boasts an innovative program to recycle plastic bottle caps. (Surprise! While it's easy, these days, to find a place to recycle your plastic water bottle, most facilities don't have a system in place to deal with its screw-on top. That gets tossed and can eventually contribute to terrible wildlife destruction and marine pollution. Pee-Ewww!)

Recycle Caps with Aveda is targeted towards schools, but, being neither a parent nor a teacher, I have gotten into the habit of saving bottle caps at home and carrying them right into my local Aveda store. (It might be wise to call ahead to yours, in case policies differ, store-to-store).

 (Our cap collection, awaiting its trip to the Atrium Mall.)

Store visits can, of course, be an expensive habit, thanks to the aforementioned heavenly scents swirling in the rarefied Aveda air. Still, at my last drop-off, I mustered nerves of steel, purchased nothing, and was offered, as thanks for my trouble, a free sample of the latest nose-worthy Caribbean Therapy moisturizing cream.

Better for the earth, great for my epidermis, and including a free giveaway? Smells like a winning combination to me!

1 comment:

  1. Who knew? That's great. I went to their site to read some about this. Thanks for the info.